AI Insights · Timothy · July 2022
Top 5 Drawing & Coloring Apps on iOS in the UK for Q2 2022
Discover the performance of the top 5 drawing and coloring apps on iOS in the UK during Q2 2022, including download trends, revenue, and active user metrics.
During the second quarter of 2022, the top 5 drawing and coloring apps on iOS in the United Kingdom exhibited notable trends in downloads, revenue, and active users. Here are the key insights from Sensor Tower's data.
Happy Color by Numbers Game experienced a fluctuating trend in weekly revenue, peaking at approximately $662 in early April and ending the quarter with $637. Weekly downloads showed a declining trend initially but rebounded in late May, reaching around 10.1K by the end of June. The app's weekly active users started at 208.5K and saw a gradual decline, stabilizing around 192.3K by the end of the quarter.
Color by Number：Coloring Games from Wildlife Studios saw a significant drop in weekly revenue after early April, bottoming out at around $158 in early May. However, revenue surged again in mid-June, reaching approximately $4.9K by the end of the quarter. Weekly downloads peaked at 40.6K in mid-April before declining to around 4.6K by the end of June. Active users followed a similar trend, peaking at 124.5K in early April and dropping to 56.5K by the end of the quarter.
Color Pop AI - Coloring Book from MWM maintained a relatively steady weekly revenue, with minor fluctuations, peaking at $1.5K in early April. Downloads initially rose to 14.8K in early April but gradually declined to approximately 3.4K by the end of June. Active users showed a steady decline throughout the quarter, starting at 35.5K and ending at 26.8K.
Phone Case DIY by Crazy Labs had no reported revenue during the quarter. Weekly downloads fluctuated, peaking at 10.5K in mid-April and ending the quarter at around 7K. Active users showed an initial increase, peaking at 41.2K in mid-April before declining to 26.6K by the end of June.
DIY Keyboard 3D, also from Crazy Labs, similarly reported no revenue. Downloads peaked at 13K in early April but dropped to approximately 3.2K by the end of June. Active users followed a downward trend, starting at 6.8K and ending at 3K by the end of the quarter.
For more detailed insights and trends, visit Sensor Tower's platform.
